Lab+6

First off, the author has confused what web 3.0 is. Web 3.0 is the semantic web, and has very little to do with measuring ones online social influence. That being said, a better term would have been the next social web. Dickens talks about the vast explosion of social media with consumers, and how businesses can learn from them how to be more influential using these channels. Increasingly, peoples social media profiles are becoming tools for others to check and see what an individual identifies with, what they are up to, and generally who they are. In other words, these profiles are the individuals brand, as Dickens put it. People have always been creating their 'brand' or more accurately their identity by the clothes they wear, who they interact with, what they own, and most importantly what they do. Social media provides an extension where people can put their identity on for anyone to look at, and learn more about that person for whatever reasons.

That being said, people doing interesting stuff can get lots of exposure through social media channels. Being interesting on the Web most likely means that you will be influential. Dickens summarizes a few tools with allow users to measure their influence within their social graph. It seems that there is some sort of potential, for influential people to actually monetize on their social capital, How? im not sure, and that is were the real question lies. Perhaps these tools need to be unleashed, and see where it goes, just like most other things on the Web.